A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.

Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.

Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.

So how many headlines should you write?

I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.

So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.

You'll find a bundle of these formulas in

? How To Write a Good Advertisement by Victor O. Schwab

(available from Amazon.com)

? Tested Advertising Methods by John Caples (available from

Amazon.com)

? Or my own 180+ page home study course: Cash-Flow

Advertising (email me for details)

But here's a few examples to get you started:

WARNING:

Announcing?

Who else wants?

How to?

7 good reasons why

Let's make this practical with an example of how a mechanic could apply this to his business:

WARNING: Don't call any other mechanic until you read this

Announcing: The mechanic that guarantees he'll fix your car on time? or your money back

Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)

How to instantly make your car as safe as possible

7 good reasons why you should call Scott's Mechanic's right now?

Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.

Hope this tip helps ? there's lots more, so stay tuned.

Scott Bywater
Copywriting That SELLS

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.

Here's the address:

Don't muck around. Go there now. You'll be glad you did!

P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.

In The News:


CBC.ca

GM says Super Bowl ads too expensive and bows out
Philadelphia Inquirer
The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. "We understand the reach the Super Bowl provides, but with the significant increase ...
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBloomberg
Recommended: GM won't advertise on next Super Bowl, report saysmsnbc.com

all 305 news articles »

Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

all 13,666 news articles »

Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
PR.com (press release)
JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmortgage.com) of Virginia Beach, VA. Virginia Beach, VA, May 20, 2012 --(PR.com)-- Dragas Mortgage Company ...

and more »

Oakfield marketing students dive into advertising
Fond du Lac Reporter
Marketing students at Oakfield High School delved into the world of "Mad Men" recently by creating an advertising campaign for a local business. Fondy Sports Park teamed up with the high school's marketing department to give students a realistic ...


USA TODAY

GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Facebook's biggest problem is that it's a media companyWashington Post
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Chicago Tribune -San Francisco Chronicle -Forbes
all 939 news articles »

CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Advertisers weigh in on the value of Facebook adsExaminer.com
Ahead of IPO, GM to Quit Advertising on FacebookNew York Times
Forbes -AdAge.com -San Francisco Chronicle
all 204 news articles »

Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

and more »

AIADMK spent crores of public wealth on their advertising: Karunanidhi
Daily News & Analysis
Place: Chennai | Agency: PTI DMK President M Karunanidhi on Sunday flayed the Jayalalithaa government in Tamil Nadu for its advertising campaign listing its "achievements" on completing one year in office, saying it had spent a "huge amount" of ...

and more »

TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.

and more »

Successful Merger Creates New Integrated Advertising Agency for Automotive Dealers
PR.com (press release)
New Jersey based automotive wholesaler, Vincent Grace, gained a substantial partner this week, RDI Inc, an automotive advertising & marketing firm. Teterboro, NJ, May 20, 2012 --(PR.com)-- Dealers nationwide will be presented a direct mail marketing ...

Google News

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