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Advertising Through Moms

Advertising Through Moms

Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs ? The original "moms promoting moms" group. http://mompacks.com Jessies Goodies ? Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards ? http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business.

In The News:

CBC.ca
GM says Super Bowl ads too expensive and bows out
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Christian Science Monitor
Advertisers and Facebook face an uphill battle. But it could be worth it.
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Is Advertising on Facebook Worth the Expense?TIME
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Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
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Oakfield marketing students dive into advertising
Fond du Lac Reporter
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USA TODAY
GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
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Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Chicago Tribune -San Francisco Chronicle -Forbes
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CIO Today
Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
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Forbes -AdAge.com -San Francisco Chronicle
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Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

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AIADMK spent crores of public wealth on their advertising: Karunanidhi
Daily News & Analysis
Place: Chennai | Agency: PTI DMK President M Karunanidhi on Sunday flayed the Jayalalithaa government in Tamil Nadu for its advertising campaign listing its "achievements" on completing one year in office, saying it had spent a "huge amount" of ...

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TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK â€” Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.

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Successful Merger Creates New Integrated Advertising Agency for Automotive Dealers
PR.com (press release)
New Jersey based automotive wholesaler, Vincent Grace, gained a substantial partner this week, RDI Inc, an automotive advertising & marketing firm. Teterboro, NJ, May 20, 2012 --(PR.com)-- Dealers nationwide will be presented a direct mail marketing ...

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