How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK?

Or do you compare your results today, to those you had yesterday?

Sports, sales, and the media teach us to compare our success against that of others, living or dead. Consistently successful people however place their primary focus on their own progress, using the achievements of others as inspiration for what is possible.

By comparing yourself to others you risk feeling like you're a failure, which could cause you to avoid working towards your goal. When you are comparing yourself to yourself, you create momentum behind your actions towards your goal because you feel great as you realize the progress you are making.

© 1999-2004 Shamus Brown, All Rights Reserved.

Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Shamus has written more than 50 articles on selling and is the creator of the popular Persuasive Selling Skills CD Audio Program. You can read more of Shamus Brown's sales tips at and you can learn more about his persuasive sales skills training at

In The News:


CBC.ca

GM says Super Bowl ads too expensive and bows out
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Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
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Is Advertising on Facebook Worth the Expense?TIME
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Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
PR.com (press release)
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USA TODAY

GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Facebook's biggest problem is that it's a media companyWashington Post
Ad execs say jury still out on Facebook as mediumChicago Tribune
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Oakfield marketing students dive into advertising
Fond du Lac Reporter
Marketing students at Oakfield High School delved into the world of "Mad Men" recently by creating an advertising campaign for a local business. Fondy Sports Park teamed up with the high school's marketing department to give students a realistic ...


CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Advertisers weigh in on the value of Facebook adsExaminer.com
Ahead of IPO, GM to Quit Advertising on FacebookNew York Times
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Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

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TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.

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TechCrunch

Silicon Valley Can Do Better Than Facebook
TechCrunch
Facebook sells advertising—it may be the most effective advertising platform since Google, or not—but that's not the best use of the brightest minds of our generation. Advertising doesn't improve our balance of trade. It doesn't lift people out of ...

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AIADMK spent crores of public wealth on their advertising: Karunanidhi
Daily News & Analysis
Place: Chennai | Agency: PTI DMK President M Karunanidhi on Sunday flayed the Jayalalithaa government in Tamil Nadu for its advertising campaign listing its "achievements" on completing one year in office, saying it had spent a "huge amount" of ...

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