Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas.

Have you ever seen a sign in the window of a business that says UPS YES/NO. Well, how about "Reflections Auto Detailing" (A Logo) with a slider for YES or NO. And on the other side a matchbox car glued to the slider handle. How about a sign that says; "No Soliciting Except For Reflections Auto Detailing" or a half sheet of paper that says; "Reflections Auto Detail Country". Your very best customers will let you put them up and it's great advertising.

Counter Displays

Little brochure packs on counters work great especially in:

Travel Agencies

Fishing Stores

Tire Shops

Equestrian Accessory Stores

Jenny Craig

Weight Watchers

Hair Salons

Dry Cleaners

Sandwich Shops

Golf Course Prop Shops

If the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to this idea. If they are a young hussler, they'll probably want you to pay to put a brochure pack on their counter top. If that is the case, then you should joke about doubling the price of their car wash or detail job, they'll then laugh and let you put one up. Fair is fair. If they help you, you help them. Think about some other grass roots marketing techniques for you auto detailing business.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance;

In The News:


CBC.ca

GM says Super Bowl ads too expensive and bows out
Philadelphia Inquirer
The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. "We understand the reach the Super Bowl provides, but with the significant increase ...
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBloomberg
Recommended: GM won't advertise on next Super Bowl, report saysmsnbc.com

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Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

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Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
PR.com (press release)
JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmortgage.com) of Virginia Beach, VA. Virginia Beach, VA, May 20, 2012 --(PR.com)-- Dragas Mortgage Company ...

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Oakfield marketing students dive into advertising
Fond du Lac Reporter
Marketing students at Oakfield High School delved into the world of "Mad Men" recently by creating an advertising campaign for a local business. Fondy Sports Park teamed up with the high school's marketing department to give students a realistic ...


CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Advertisers weigh in on the value of Facebook adsExaminer.com
Ahead of IPO, GM to Quit Advertising on FacebookNew York Times
Forbes -AdAge.com -San Francisco Chronicle
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USA TODAY

GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Facebook's biggest problem is that it's a media companyWashington Post
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Chicago Tribune -San Francisco Chronicle -Forbes
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ClickZ

7 Big Facebook Advertising Stories Before the IPO
ClickZ
Facebook's anticipated IPO today is just the latest chapter in an already fascinating 2012 for those watching the social media giant's advertising-related moves. The company's developers have been pushing out new ad products as well as iterations of ...
Facebook now has a public faceNashua Telegraph
What does Zuckerberg's big day mean for the rest of us?Timesonline.com

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Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

and more »

TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.

and more »

TechCrunch

Silicon Valley Can Do Better Than Facebook
TechCrunch
Facebook sells advertising—it may be the most effective advertising platform since Google, or not—but that's not the best use of the brightest minds of our generation. Advertising doesn't improve our balance of trade. It doesn't lift people out of ...

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