Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Of course, the answer top these groups should be a high-energy YES! They will then make a discount booklet for their members with your company listed, this is excellent and promotes good will for your business.

The more membership booklets and coupon books your small business can be in the better your business will do. Get in all the free ones and any, which distribute to 10,000 or more people for under $50.00 or at least under the ratio of $100.00 per 20,000 units delivered. Watch for scams. Tell them 'you can have one half the payment now and one half when you show me the coupon book,' if you have reason to be suspicious. Make sure the organization is a known name you've heard of or seen around town. We have had only a few problems with these coupon books being scams in the three decades we have been in business. Membership booklets on the other hand as a whole have brought us in countless scores of new clientele. It also has help us maintain our image as community based businesses.

Coupon companies which mail out coupons for a fee are also generally good although every once in a while a no-name company with a fast talking sales man will come in the door so we recommend the same half now and half later deal with them if you are unsure. There are many well-known and established names in the coupon mailer world. Good names to work with include: Valley Shopper; Penny Saver; Value Ads; Coupon Clipper; Money Mailer; Green Sheets; Coupons 'N More of ?; Neighborhood Mail Box Values; Val Pak; Coupon Cash Saver; United Coupons; Homesteader; Super Coups.

Wow! Lots of junk mail. Too bad these things work so well! Many businesses send out coupons because they work so well, just make sure when those new customers come in that they are retained as steady customers, you want to make sure above all that the customers fall in love with the great products and great service and not just the discounted coupons coming into their mail boxes.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance;

In The News:


CBC.ca

GM says Super Bowl ads too expensive and bows out
Philadelphia Inquirer
The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. "We understand the reach the Super Bowl provides, but with the significant increase ...
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBloomberg
Recommended: GM won't advertise on next Super Bowl, report saysmsnbc.com

all 306 news articles »

Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

all 13,671 news articles »

Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
PR.com (press release)
JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmortgage.com) of Virginia Beach, VA. Virginia Beach, VA, May 20, 2012 --(PR.com)-- Dragas Mortgage Company ...

and more »

Oakfield marketing students dive into advertising
Fond du Lac Reporter
Marketing students at Oakfield High School delved into the world of "Mad Men" recently by creating an advertising campaign for a local business. Fondy Sports Park teamed up with the high school's marketing department to give students a realistic ...


CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Advertisers weigh in on the value of Facebook adsExaminer.com
Ahead of IPO, GM to Quit Advertising on FacebookNew York Times
Forbes -AdAge.com -San Francisco Chronicle
all 204 news articles »

USA TODAY

GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Facebook's biggest problem is that it's a media companyWashington Post
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Chicago Tribune -San Francisco Chronicle -Forbes
all 939 news articles »

ClickZ

7 Big Facebook Advertising Stories Before the IPO
ClickZ
Facebook's anticipated IPO today is just the latest chapter in an already fascinating 2012 for those watching the social media giant's advertising-related moves. The company's developers have been pushing out new ad products as well as iterations of ...
Facebook now has a public faceNashua Telegraph
What does Zuckerberg's big day mean for the rest of us?Timesonline.com

all 1,183 news articles »

Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

and more »

TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.

and more »

TechCrunch

Silicon Valley Can Do Better Than Facebook
TechCrunch
Facebook sells advertising—it may be the most effective advertising platform since Google, or not—but that's not the best use of the brightest minds of our generation. Advertising doesn't improve our balance of trade. It doesn't lift people out of ...

and more »
Google News

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More