The ONLY Type Of Advertising People LOVE!!

Can it be???

Is there advertising that people actually love?

You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day.

Why do people love it? Because we view the item more as a gift from the giver instead of an advertising tool. Have you ever been handed a logoed scratch pad, coffee mug, pen, coaster, calendar, etc. and then said THANK YOU? Of course you have. We all have.

When you accept it, an emotional (almost an obligation to do business with) type of attachment is created in you. A kind of warm & fuzzy feeling if you will. For a long time they'll remember the gift you gave, and in order to show their appreciation to you, almost instinctively, they'll try to do more business with you. That's the secret behind this type of advertising!!!

And that's why it's The ONLY type of advertising people love. AND it'll work powerfully for you too!!

The next time you're pondering ways to increase your business, consider using promotional items.

Scott Rauber, Biz Promo, LLC - In the business of helping businesses get more business. Master of finding prospects using little or no money.

In The News:


CBC.ca

GM says Super Bowl ads too expensive and bows out
Philadelphia Inquirer
The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. "We understand the reach the Super Bowl provides, but with the significant increase ...
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBloomberg
Recommended: GM won't advertise on next Super Bowl, report saysmsnbc.com

all 307 news articles »

Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

all 13,671 news articles »

Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
PR.com (press release)
JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmortgage.com) of Virginia Beach, VA. Virginia Beach, VA, May 20, 2012 --(PR.com)-- Dragas Mortgage Company ...

and more »

CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Advertisers weigh in on the value of Facebook adsExaminer.com
Ahead of IPO, GM to Quit Advertising on FacebookNew York Times
Forbes -AdAge.com -San Francisco Chronicle
all 204 news articles »

USA TODAY

GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Facebook's biggest problem is that it's a media companyWashington Post
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Chicago Tribune -San Francisco Chronicle -Forbes
all 939 news articles »

Oakfield marketing students dive into advertising
Fond du Lac Reporter
Marketing students at Oakfield High School delved into the world of "Mad Men" recently by creating an advertising campaign for a local business. Fondy Sports Park teamed up with the high school's marketing department to give students a realistic ...


ClickZ

7 Big Facebook Advertising Stories Before the IPO
ClickZ
Facebook's anticipated IPO today is just the latest chapter in an already fascinating 2012 for those watching the social media giant's advertising-related moves. The company's developers have been pushing out new ad products as well as iterations of ...
Facebook now has a public faceNashua Telegraph
What does Zuckerberg's big day mean for the rest of us?Timesonline.com

all 1,190 news articles »

Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

and more »

TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.

and more »

TechCrunch

Silicon Valley Can Do Better Than Facebook
TechCrunch
Facebook sells advertising—it may be the most effective advertising platform since Google, or not—but that's not the best use of the brightest minds of our generation. Advertising doesn't improve our balance of trade. It doesn't lift people out of ...

and more »
Google News

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