RSS & How to Use It (part 1)

Have you ever read an article, intended to explain RSS in simple terms that, begins well, but soon descends into confusing jargon or information overload?

If so, take heart, I was in the same place a few months ago.

Often the best way to understand something, is to use it. RSS is no exception.

So rather than try and create a definitive explanation of RSS, this article will tell you how to use it. I guarantee once you've done so, everything will that much clearer.

If a website you visit utilizes RSS, there are a number of ways it will communicate this.

The most common way is to show a little orange button with the letters XML.

Alternatively, you may see words such as "ATOM", "RSS", "Site Feed" or variations on these.

What they have in common is that they will link to a webpage that, in most browsers, looks like gibberish.

It doesn't matter one way or another, what is important is the address of the web page they link to.

To demonstrate, I will relate how to read a site feed for my website, The Nettle Blog. Don't confuse RSS with blogs (web logs). They are two separate concepts. The only reason you see them together so often, is that blogs are the perfect website to take advantage of site feeds. More on that later. Here we go?

Click on this to go the site feed for The Nettle Blog. Ignore the content in the window, just make a note of the URL in the web address bar. It should read:

Now you've got the web address for the site feed, keep it safe somewhere. You'll need it again in a moment.

The next step is to use an RSS reader to make sense of the site feed. There are lots of these available and if you are a heavy user you would probably want to purchase a nice piece of software.

But to begin with, start with something simple and free. Start with Bloglines.

Go to and create a new account.

From the "My Feeds" section of your account you can add new site feeds you want to keep track of.

Select "ADD", enter the URL you copied and hit "Subscribe". You can preview the results, but skip that stage for now. Select "Subscribe" again and the title of the site feed will be transferred to the left-hand window.

Well done. You have now subscribed to your first RSS feed.

To read it just click on the title and you can view all the messages in that feed within a selected time period. The feed will most likely record news related to the website the feed belongs to.

In this instance, the site feed to The Nettle Blog records each new entry to my blog. If you find something of interest, most entries have a clickable link you can follow.

Anytime you find a website you like with a site feed, make a note of the URL for that site feed and add it to your Bloglines folder.

Now comes the clever bit.

In the left-hand column of your account is an "Extras" list. Select Download Notifier and choose the correct file to download the Bloglines Notifier This file is only 100k so any half-decent connection should complete the download in just a few seconds.

If the download is successful, you should see a small, blue icon with the letter "B". Double-clicking it will short-cut you to Bloglines.

Right-click on the icon and you can adjust the settings. Specify how often you want Bloglines to check messages for you.

When Bloglines checks your site feeds and finds that one or more have been updated, a little chime will play and the Bloglines icon will show a little red marker. This means one of the feeds you have subscribed to has something new to say.

So there you have it. A spam-free, hassle-free way to keep track of websites you have an interest in. Providing of course, that they have a site feed. If they don't, ask them why not.

Part two of this article will show webmaster and ezine publishers how they can easily publish a site feed for their website and track the visitors, free of charge.

David Congreave is owner of The Nettle Ezine, the newsletter for the home business -- online.

David lives in Leeds, in the United Kingdom with his wife Leanne.

In The News:


Ask Suzen: What's the Value of a Blog Comment?
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Live blog: Devils lead Rangers 3-1 in Game 4
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21, 2012, under USA TODAY News NEWARK – We're live blogging Game 4 of the Eastern Conference final. The New York Rangers lead the New Jersey Devils 2-1 in the best-of-seven series: 10:34: Rangers pull Henrik Lundqvist with more than two minutes left.

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5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
Search Engine Watch
Ongoing Engagement Means You'll Never Run Out of Things to Talk (or Write) About We asked Odden what advice he has for entrepreneurs who have shied away from blogging and/or social because they don't feel they can produce enough contenton a regular ...

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Bloglovin, a prettier take on RSS and Tumblr, gets Betaworks investment
GigaOM
Now, the company said it has about 1.4 million members worldwide and 2.4 million monthly unique visitors, who use the site to follow blogs in a range of areas, from fashion and food to photography and interior design. Like an RSS reader, ...

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Blog To Get More Patients? IDA's New Dental Marketing Websites Can Showcase ...
San Francisco Chronicle (press release)
New websites from Internet Dental Alliance, Inc. (IDA) let doctors easily embed their blogs into their IDA New Patient Portals to automatically generate fresh content and new patient leads. IDA's Portals let doctor's integrate the RSS feeds from their ...

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12 Reasons Why Blogging Is The #1 B2B Marketing Tactic
Business 2 Community (blog)
What is a 'Blog'? Shorthand for “Weblog,” a blog offers an easy way to present brief chunks of frequently refreshed Web content. Backed with easy-to-use technologies for syndication (eg, RSS), comments and trackbacks, blogs are often the blazing ...

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Twitter applies greater precision to 'Who to Follow' feature
Red Rocket Media News
If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Micro-blogging service Twitter is tweaking its 'Who to Follow' feature, as not everyone is interested in “Justin Bieber, FC Barcelona or Kim Kardashian.

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How to Get Bloggers to help in Your Press Release Distribution
PR Newswire (press release)
In Vision Smart News online press release distribution system if the press release is crafted well it will help reach various blogs by way of RSS feeds. To learn more about a How to Get Bloggers to help in Your Press Release Distribution contact Qamar ...

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COMMENTARY: Does "The Stage Door" need a Facebook page? My thoughts.
Naples Daily News (blog)
But how do you feel about getting anywhere from 50-90% of the blog content via Facebook? 4. This is the big one. Does anyone else have concerns about me building an audience for and inside Facebook - a platform controlled by someone else?

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