Home
>
Book Marketing
>
Make Big Profits from Small Booklets

Make Big Profits from Small Booklets

What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits.

A few years ago, I was looking for a way to create a new income stream as well as to promote sales of my book, . I decided to create a 16-page booklet that would explain the basics of mystery shopping, and promoted it by sending copies of the booklet along with press releases to newspapers and magazines.

You can't tell everything you know in a short booklet, so keep the topic narrowly focused. My booklet explained the basics of what mystery shopping is and how to get started. It had to give enough information that readers could become mystery shoppers with only what was in the booklet; however, people who wanted to know even more would be encouraged to buy the book.

Within a few months, with no advertising at all, I had sold thousands of dollars worth of booklets (at $5 each), and increased sales of The Mystery Shopper's Manual. You can use a booklet to promote your products and services, as a way to create new streams of income, as a publicity generator, as a credibility builder and more.

Even if you don't think of yourself as a writer, writing a booklet is simple. One format which works well is to answer frequently asked questions. Write down a list of the questions your customers ask (or should ask). You could write the answer to one question, couldn't you? Then answer another and another--before you know it, you've got a booklet! Use one of the questions as your title, with a subtitle such as "The 47 things you must know about (subject)."

Booklets can be produced in small quantities at your local copy or print shop, usually for less than $1. Have covers printed on glossy paper or card stock. The copy shop can "bookletize" (fold, staple and trim) for you.

Your booklets can be sold at the back of the room when you speak, you can promote them on your web site, they can be an add-on item to your catalog, etc. You may even be able to place them in retail outlets and bookstores. Send them to media to get free publicity. Consultants can use them as a "leave behind" with potential clients-while you won't profit directly from the booklet, they can help you attract clients.

Booklets make good premium items. Sell them in quantity to companies or other professionals in your field to give or sell to their clients. Use booklets as a premium when your customers place an order of $50 or more. Make your booklet something that is only available as a bonus with purchase. Customers who want it will buy other items to get it.

And don't forget to include in your bio sheet and press materials that you are "the author of (booklet title)." That gives you credibility and enhances your reputation and visibility.

Take the first step: Choose your topic. Then, write the booklet and take it to your local copy shop. You can be published in just days. Try it!

Copyright Cathy Stucker. Cathy Stucker made thousands of dollars from one 16-page booklet without paying for advertising. You can "> write, publish and sell booklets for money, fame and more. Visit Cathy Stucker's web site at "> to find out how to get started.

In The News:

Real Estate Agent and SEO Consultant Releases New Book on Local Business Marketing
Seattle Post Intelligencer
Memphis real estate agent and Local SEO consultant David Sandy released his new book Webcentric Local Business Marketing: How to Market Your Business on the Web and Beyond. The book outlines what Sandy has learned in marketing for his law practice, ...

and more »

Merchant Account to Accept Credit Cards is Helping Internet Marketing ...
San Francisco Chronicle (press release)
"Our website, www.marketersblackbook.com, receives thousands of Internet marketing users every month and we do a lot of online transactions," said Bernard Ablola, Internet Marketing Expert at Marketer's Black Book. "We recently switched our payment ...

and more »

Marketing in the Round Makes You Work
Huffington Post
His first book, published five years ago, is called Tomorrow is Gone. That single concept, and Livingston's manifesto, may be the best adage for what has happened in social media, traditional media, and how to market to an ADD buyer, than any put forth ...
Myth: Quit Advertising Because it Just Doesn't WorkBusiness 2 Community

all 2 news articles »

Ann Arbor CEO and Author Earns Honorary Doctorate From Cleary University
MarketWatch (press release)
ANN ARBOR, Mich., May 23, 2012 /PRNewswire via COMTEX/ -- Dan Milstein, Chief Executive Officer of Gold Star Mortgage Financial Group in Ann Arbor and author of the bestselling book The ABC of Sales will receive an honorary doctorate degree in Business ...

and more »

What Social Media Can Learn From Real Life
Huffington Post (blog)
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right -- both offline and online. In The Face-to-Face Book, released just days after Facebook's IPO, Ed Keller and Brad Fay celebrate the "social wave ...

and more »

Forbes
New Book from Constant Contact CEO Gail F. Goodman Helps Small Businesses ...
MarketWatch (press release)
WALTHAM, Mass., May 21, 2012 (BUSINESS WIRE) -- Small business owners now have a new resource to turn to with the release of Gail F. Goodman's book, Engagement Marketing: How Small Business Wins in a Socially Connected World.
Why You Should Read Engagement MarketingBusiness Insider

all 11 news articles »

Webinar Tomorrow: Take Your Hotel Marketing Mobile
San Francisco Chronicle (press release)
Toronto, ON (PRWEB) May 22, 2012 Hotel marketers are aware that having a strong web presence is a necessity in the travel market. Many have great websites that tell their hotel's story, let visitors view photos and multi-media, and book their dream ...

and more »

Small Business Trends
Word of Mouth Marketing Book Hits Bestseller List
MarketWatch (press release)
The book focuses on the fundamentals of word of mouth and features tutorials on "3 Reasons People Talk About You," "4 Rules of Word of Mouth," and "5 Ts of Word of Mouth Marketing." The book also features case studies from Dell, IKEA, Intuit, ...
Word of Mouth Marketing: How Smart Companies Get People TalkingSmall Business Trends

all 8 news articles »

Forbes
Book Marketing As A Political Campaign
Forbes
By Sarah Milstein Since its release in late January, Baratunde Thurston's book, â€œHow To Be Black,â€ has sold more than 15000 copies, hitting the New York Time bestseller list out of the gate. Thurston, The Onion's former director of digital, ...

Wauconda couple starting kids book business
Chicago Daily Herald
By Mitchell Armentrout A new online children's book business is weeks away from launching, thanks to a strong social media and web marketing campaign by a Wauconda couple. By mid-June, Shawn and Christine Currie expect to begin operating Lookio Books, ...
McHenry County residents get 'Kickstart' for businessNorthwest Herald

all 3 news articles »

Google News