Home
>
Book Marketing
>
Sell Your Book At Book Fairs, Festivals & Trade Shows

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.

The place on the net to go to find out what's upcoming in your area, or an area you want to travel to, is at the Library of Congress' website: . When you visit, the listings are in alphabetical order or by state. You will find shows for other countries, including Canada, Australia, and the United Kingdom. International events, including Canada, listings available. Travel for a month, write it off for your taxes, and include several different fairs and shows while you there.

Since I live in Virginia and travel frequently to Washington State, I plan my travel and schedule around these two areas to start.

Virginia

Fall for the Book | Fairfax | Sept

Hollins University Annual Literary Festival | Roanoke | Mar

LAUGHS: Loudon's Annual Unforgettable Gigantic Hilarious Storyfest | Sterling | June

Newport News Celebrates the Book | Newport News | Oct

Virginia Book Festival | Charlottsville | Mar

Virginia Storytelling Alliance Gathering | Glen Allen | Mar

Washington

Bellingham Storytelling Festival | Bellingham | Nov

Bumbershoot | Seattle | Sept

Forest Storytelling Festival | Port Angeles | Sept

Northwest Bookfest | Seattle | Oct/Nov

If you prefer to view the list by date, visit: .

The National Book Festival, Washington DC, an extremely large event, held every October on The Mall. For more information: .

Take a few minutes, visit the Library of Congress' web site, and find the ones that fit into your schedule and location. Get bold and stand out, do book signings at Wine Festivals too (no matter what your topic).

You can even contact table renters in other locations and offer a commission for selling the books and you don't even need to be there. Look for people with integrity and give them a complimentary copy of your book. Write a "dedication" to them in the front.

For other possibilities to expand your book sales, visit your local and state government web sites for events, libraries, school district events, business organizations, civic or private clubs, bookstores at museums (private or public). Also, consider the arts and craft festivals and fun fairs.

Nonfiction Author Natalie Goldberg used to write instant poetry at booths at New Mexico area carnivals -- including the school carnivals.

If you are a technical writer look for Technology fairs and exhibits. Business Expos are the place to be if you are business writer. Are you a children's author, ask to sell your books at Parent Day events at the local schools. Christmas shows are great for children books too. Did you write a historical book? Include all the history events on your tour for 2004.

Well, we shared some new places to find events to sell your books at in 2004. Don't stop here, be creative, and try anything at least once, if it is financially conducive. Stretch your imagination and your opportunities and watch your book sales soar. Most important -- have fun doing it. In addition, don't forget to write a book about it!

Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: blog:

In The News:

Real Estate Agent and SEO Consultant Releases New Book on Local Business Marketing
Seattle Post Intelligencer
Memphis real estate agent and Local SEO consultant David Sandy released his new book Webcentric Local Business Marketing: How to Market Your Business on the Web and Beyond. The book outlines what Sandy has learned in marketing for his law practice, ...

and more »

Merchant Account to Accept Credit Cards is Helping Internet Marketing ...
San Francisco Chronicle (press release)
"Our website, www.marketersblackbook.com, receives thousands of Internet marketing users every month and we do a lot of online transactions," said Bernard Ablola, Internet Marketing Expert at Marketer's Black Book. "We recently switched our payment ...

and more »

Marketing in the Round Makes You Work
Huffington Post
His first book, published five years ago, is called Tomorrow is Gone. That single concept, and Livingston's manifesto, may be the best adage for what has happened in social media, traditional media, and how to market to an ADD buyer, than any put forth ...
Myth: Quit Advertising Because it Just Doesn't WorkBusiness 2 Community

all 2 news articles »

Ann Arbor CEO and Author Earns Honorary Doctorate From Cleary University
MarketWatch (press release)
ANN ARBOR, Mich., May 23, 2012 /PRNewswire via COMTEX/ -- Dan Milstein, Chief Executive Officer of Gold Star Mortgage Financial Group in Ann Arbor and author of the bestselling book The ABC of Sales will receive an honorary doctorate degree in Business ...

and more »

What Social Media Can Learn From Real Life
Huffington Post (blog)
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right -- both offline and online. In The Face-to-Face Book, released just days after Facebook's IPO, Ed Keller and Brad Fay celebrate the "social wave ...

and more »

Forbes
New Book from Constant Contact CEO Gail F. Goodman Helps Small Businesses ...
MarketWatch (press release)
WALTHAM, Mass., May 21, 2012 (BUSINESS WIRE) -- Small business owners now have a new resource to turn to with the release of Gail F. Goodman's book, Engagement Marketing: How Small Business Wins in a Socially Connected World.
Why You Should Read Engagement MarketingBusiness Insider

all 11 news articles »

Webinar Tomorrow: Take Your Hotel Marketing Mobile
San Francisco Chronicle (press release)
Toronto, ON (PRWEB) May 22, 2012 Hotel marketers are aware that having a strong web presence is a necessity in the travel market. Many have great websites that tell their hotel's story, let visitors view photos and multi-media, and book their dream ...

and more »

Small Business Trends
Word of Mouth Marketing Book Hits Bestseller List
MarketWatch (press release)
The book focuses on the fundamentals of word of mouth and features tutorials on "3 Reasons People Talk About You," "4 Rules of Word of Mouth," and "5 Ts of Word of Mouth Marketing." The book also features case studies from Dell, IKEA, Intuit, ...
Word of Mouth Marketing: How Smart Companies Get People TalkingSmall Business Trends

all 8 news articles »

2012 Mazda MX-5 Miata Named A 10 Best Road Trip Car By Kelley Blue Book's kbb.com
MarketWatch (press release)
Founded in 1926, Kelley Blue Book provides the most market-reflective values in the industry on its top-rated website, www.kbb.com . The company also provides vehicle pricing and values through various products and services available to car dealers, ...

and more »

Forbes
Book Marketing As A Political Campaign
Forbes
By Sarah Milstein Since its release in late January, Baratunde Thurston's book, â€œHow To Be Black,â€ has sold more than 15000 copies, hitting the New York Time bestseller list out of the gate. Thurston, The Onion's former director of digital, ...

Google News