Home
>
Book Marketing
>
Super Profitable Techniques for Selling Books By Mail

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales.

Two "angles" have greatly contributed to this phenomenalgrowth in total sales.

One is the practice of offering a wide selection of books via"mini-catalogs" The other "angle" is the practice of sendingthese "mini-catalogs" to prospective buyers as "inserts" inprinted materials the prospect has already ordered.

Mini-catalogs are usually printed on 8 1/2 x 11 sheets ofpaper, then folded in half along the length, and simply slippedinside the covers of a magazine or the folds of a newspaper.Often-times, a mini-catalog is folded and sent out as aself-mailer. Both of these methods of obtaining circulation arevery profitable.

A book-selling "mini-catalog" is made up of a "full-pagecommercial" on the front page. This is your main sales thrust, orprimary attempt to sell a "featured" book with ease of yourmailings. The second, third, and half of the last page of themin-catalog should be two columns of listings of other books youhave to offer.

Each listing should consist of the title of the book offered,followed by a short description of either the book itself, or howthe book can benefit the buyer. This is then followed by thecatalog number of the book, and the price.

The bottom half of the page of your mini-catalog should bedevoted to your customer order coupon. The "mini-catalog" shouldbe typeset, and printed on a different color of paper for eachmailing. Recent sales results indicate that the better qualitypaper your mini-catalog is printed on, the more sales it bringsin for you.

Once you've got a mini-catalog with which to advertise yourbooks, you must bring all your efforts to bear on the problem ofobtaining maximum circulation of your mini-catalog among theprospective book buyers.

The easiest and least expensive method is as follows: Check atyour newspaper offices for a listing of all their distributorsand/or route carriers. Contact these people and ask them to giveyou a price they would charge to include one of yourmini-catalogs with each paper they sell or deliver. Determine howmany "mini-catalogs" you'll need for this kind of distributors,have that number of mini-catalogs printed, hand them out to yourcontracted distributors and newspaper carriers; then sit back andprepare to fill book orders. It's simple and easy, but best ofall it really results in big profits for your book-sellingbusiness!

Another simple method would be to line up students fromdifferent junior high schools in your area, and pay them each $10per thousand to deliver your mini-catalogs door-to-door. If youhave junior high school age children, this could be the easiestand least expensive method of distribution for you.

Major cities also have professional distributing services whichdeliver advertising material to the residents. Check your localphone directory for their names and addresses.

The orders which you develop through the local distributionmethod can be filled by mail.

To expand your market beyond the local area, you need tosolicit the business by mail. Several excellent books areavailable on developing sales by mail. Follow these steps then sit back and prepare to fill book orders. It's simple and easy.

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

In The News:

Real Estate Agent and SEO Consultant Releases New Book on Local Business Marketing
Seattle Post Intelligencer
Memphis real estate agent and Local SEO consultant David Sandy released his new book Webcentric Local Business Marketing: How to Market Your Business on the Web and Beyond. The book outlines what Sandy has learned in marketing for his law practice, ...

and more »

Merchant Account to Accept Credit Cards is Helping Internet Marketing ...
San Francisco Chronicle (press release)
"Our website, www.marketersblackbook.com, receives thousands of Internet marketing users every month and we do a lot of online transactions," said Bernard Ablola, Internet Marketing Expert at Marketer's Black Book. "We recently switched our payment ...

and more »

Marketing in the Round Makes You Work
Huffington Post
His first book, published five years ago, is called Tomorrow is Gone. That single concept, and Livingston's manifesto, may be the best adage for what has happened in social media, traditional media, and how to market to an ADD buyer, than any put forth ...
Myth: Quit Advertising Because it Just Doesn't WorkBusiness 2 Community

all 2 news articles »

Ann Arbor CEO and Author Earns Honorary Doctorate From Cleary University
MarketWatch (press release)
ANN ARBOR, Mich., May 23, 2012 /PRNewswire via COMTEX/ -- Dan Milstein, Chief Executive Officer of Gold Star Mortgage Financial Group in Ann Arbor and author of the bestselling book The ABC of Sales will receive an honorary doctorate degree in Business ...

and more »

What Social Media Can Learn From Real Life
Huffington Post (blog)
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right -- both offline and online. In The Face-to-Face Book, released just days after Facebook's IPO, Ed Keller and Brad Fay celebrate the "social wave ...

and more »

Forbes
New Book from Constant Contact CEO Gail F. Goodman Helps Small Businesses ...
MarketWatch (press release)
WALTHAM, Mass., May 21, 2012 (BUSINESS WIRE) -- Small business owners now have a new resource to turn to with the release of Gail F. Goodman's book, Engagement Marketing: How Small Business Wins in a Socially Connected World.
Why You Should Read Engagement MarketingBusiness Insider

all 11 news articles »

Small Business Trends
Word of Mouth Marketing Book Hits Bestseller List
MarketWatch (press release)
The book focuses on the fundamentals of word of mouth and features tutorials on "3 Reasons People Talk About You," "4 Rules of Word of Mouth," and "5 Ts of Word of Mouth Marketing." The book also features case studies from Dell, IKEA, Intuit, ...
Word of Mouth Marketing: How Smart Companies Get People TalkingSmall Business Trends

all 8 news articles »

Webinar Tomorrow: Take Your Hotel Marketing Mobile
San Francisco Chronicle (press release)
Toronto, ON (PRWEB) May 22, 2012 Hotel marketers are aware that having a strong web presence is a necessity in the travel market. Many have great websites that tell their hotel's story, let visitors view photos and multi-media, and book their dream ...

and more »

2012 Mazda MX-5 Miata Named A 10 Best Road Trip Car By Kelley Blue Book's kbb.com
MarketWatch (press release)
Founded in 1926, Kelley Blue Book provides the most market-reflective values in the industry on its top-rated website, www.kbb.com . The company also provides vehicle pricing and values through various products and services available to car dealers, ...

and more »

Forbes
Book Marketing As A Political Campaign
Forbes
By Sarah Milstein Since its release in late January, Baratunde Thurston's book, â€œHow To Be Black,â€ has sold more than 15000 copies, hitting the New York Time bestseller list out of the gate. Thurston, The Onion's former director of digital, ...

Google News